Suppose you are the store manager of a cosmetics company and you need to send promotional text messages to customers when a new product is released, but the background information of the customers is different, and the products they like are also different. Too many irrelevant marketing text messages can make consumers feel disturbed and gradually lose interest in the brand. The main purpose of this project is to help you accurately locate your target customers and allow different product promotions to reach their target consumer groups.
Suppose your company has launched a new foundation for men and you want to send text messages to male customers. Similarly, you only need to locate the male in gender
Database is very powerful. Using database, we can realize data sharing, maintain the independence of data and realize centralized control of data. In this project, we can obtain customer information through the database, so as to achieve precision marketing, improve the efficiency and effectiveness of marketing, and will not burden non-target customers. In addition to the above examples, there are many uses for databases. If you want to learn more about databases, please click here.