How to achieve precision marketing?




Aim of This Project

Suppose you are the store manager of a cosmetics company and you need to send promotional text messages to customers when a new product is released, but the background information of the customers is different, and the products they like are also different. Too many irrelevant marketing text messages can make consumers feel disturbed and gradually lose interest in the brand. The main purpose of this project is to help you accurately locate your target customers and allow different product promotions to reach their target consumer groups.




Case 1

Recently, your company has launched an anti-ageing essence suitable for consumers aged 20-25. You want to send text messages to customers of this age group to promote, let us see how to do it!
Firstly, You need to have a database full of customer information, here I use firebase:
databse

Next, cause you only want to send message to clients that are 20-25 years old, you can select "age" between 20 and 25 from database. Here is the example.



Case 2

Suppose your company has launched a new foundation for men and you want to send text messages to male customers. Similarly, you only need to locate the male in gender


Conslusion

Database is very powerful. Using database, we can realize data sharing, maintain the independence of data and realize centralized control of data. In this project, we can obtain customer information through the database, so as to achieve precision marketing, improve the efficiency and effectiveness of marketing, and will not burden non-target customers. In addition to the above examples, there are many uses for databases. If you want to learn more about databases, please click here.